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The new announcements from China Airlines focused on the wrong decisions made by passengers and became popular immediately.

 

China Airways is taking a really totally different method to promoting.

In its newest marketing campaign, titled #WhatTravelBringsYou, the unorthodox advert focuses on the curious objects passengers carry again from far-off places — and the generally regrettable selections they make in these locations — that observe them lengthy after they’ve returned residence.

For instance, one traveller is bemoaning the burden she gained whereas visiting Bangkok. One other appears forlornly at a brand-new marriage certificates he obtained at a chapel in Las Vegas. And nonetheless one other is horrified to find {that a} statue he bought in Edinburgh is clearly, and horrifyingly, haunted with some type of curse.

“You by no means know what journey will carry to your life,” reads a message written throughout the display on the finish of the English-language model of the advert. “Let’s go discover out.”

The unique Chinese language-language advert, which clocks in at 1:49, has to date garnered almost 6 million YouTube views in only one month — a formidable feat, as famous by AdWeek. For comparability, the service’s final YouTube video with over one million views was posted greater than two years in the past.

Most of the feedback on the Chinese language-language model, too, indicated that viewers cherished the airline’s advert, the outlet reported.

Upon debuting the advert, nevertheless, China Airways clearly downplayed the message’s darkish aspect, in accordance with its June 14 press launch.

“One of the best ways to calm down the thoughts and physique is to take a vacation. It would additionally go away you with nice reminiscences,” reads a press release from Senior Vice President Ya-Mei Lo. “The brand new #WhatTravelBringsYou model idea from China Airways hopes to remind those who they need to at all times discover the time to calm down irrespective of how busy they’re. They could even obtain an surprising shock and are available residence with particular souvenirs of their very own!”

China Airways had even invited 60 pregnant ladies to attend the premiere occasion, on the situation that they grew to become pregnant “on their abroad holidays.” The press launch additionally referred to their foetuses as “souvenirs” they obtained whereas overseas, and held a contest to award one of many ladies with airfare (for 3) again to the place of conception.

In equity, China Airways’ advert doesn’t focus solely on the adverse points of coming residence from a trip. Along with pitfalls comparable to spending an excessive amount of cash in NYC or breaking your leg whereas snowboarding, the industrial reveals viewers a traveller who seemingly received large at a on line casino in Macao, a pair that obtained engaged in Rome, and a lady who appears completely pleased with the cosmetic surgery she obtained in South Korea. (The advert additionally reveals a lady who seemingly discovers she obtained pregnant in Australia, although it’s unclear whether or not she’s thrilled about this information.)

“Each time you journey, you at all times carry again one thing in your life, however you by no means discover,” the airline added in its YouTube description. “China Airways invitations you to find what journey brings you.”

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